Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets

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Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets

Bibliographic Details
Main Authors:	Sharma, Piyush, Sardana, D., Gupta, N., Arli, D.
Format:	Conference Paper
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/75091

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