Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice

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Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice

Bibliographic Details
Main Authors:	Sharma, Piyush, Leo, C., Nagpal, A., Jiang, Y.
Format:	Conference Paper
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/75089

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