Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK

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Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK

Bibliographic Details
Main Authors:	Ueno, A., Sharma, Piyush
Format:	Conference Paper
Published:	2018
Online Access:	https://www.ieseg.fr/en/events/10th-ama-servsig/ http://hdl.handle.net/20.500.11937/75087

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