Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2018
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| Online Access: | https://www.ieseg.fr/en/events/10th-ama-servsig/ http://hdl.handle.net/20.500.11937/75087 |
| Description not available. |