Ecotourism site in relation to tourist attitude and further behavioural changes

Despite the emergence of ecotourism in both practice and academic literature in China during recent decades, relatively little is known about the role of ecotourism site, especially in relation to tourist attitude and further behavioural change. This article seeks to address the deficit on the role...

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Main Authors: Cheng, Mingming, Jin, X., Wong, I.
Format: Journal Article
Published: Routledge 2014
Online Access:http://hdl.handle.net/20.500.11937/74731
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author Cheng, Mingming
Jin, X.
Wong, I.
author_facet Cheng, Mingming
Jin, X.
Wong, I.
author_sort Cheng, Mingming
building Curtin Institutional Repository
collection Online Access
description Despite the emergence of ecotourism in both practice and academic literature in China during recent decades, relatively little is known about the role of ecotourism site, especially in relation to tourist attitude and further behavioural change. This article seeks to address the deficit on the role of ecotourism site in Chinese domestic tourist attitude change and further adaptation of sustainable behaviour. Using a qualitative research approach with 28 interviews, the authors show that Chinese domestic tourists have become more environmentally conscious after visiting ecotourism sites and further reveals the influence of the perceived health benefits, and the ecological value of unity of nature and human beings on Chinese domestic tourists attitude change. The findings offer important implications for both tourism practitioners and academics.
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spelling curtin-20.500.11937-747312019-07-31T06:35:57Z Ecotourism site in relation to tourist attitude and further behavioural changes Cheng, Mingming Jin, X. Wong, I. Despite the emergence of ecotourism in both practice and academic literature in China during recent decades, relatively little is known about the role of ecotourism site, especially in relation to tourist attitude and further behavioural change. This article seeks to address the deficit on the role of ecotourism site in Chinese domestic tourist attitude change and further adaptation of sustainable behaviour. Using a qualitative research approach with 28 interviews, the authors show that Chinese domestic tourists have become more environmentally conscious after visiting ecotourism sites and further reveals the influence of the perceived health benefits, and the ecological value of unity of nature and human beings on Chinese domestic tourists attitude change. The findings offer important implications for both tourism practitioners and academics. 2014 Journal Article http://hdl.handle.net/20.500.11937/74731 10.1080/13683500.2013.800030 Routledge restricted
spellingShingle Cheng, Mingming
Jin, X.
Wong, I.
Ecotourism site in relation to tourist attitude and further behavioural changes
title Ecotourism site in relation to tourist attitude and further behavioural changes
title_full Ecotourism site in relation to tourist attitude and further behavioural changes
title_fullStr Ecotourism site in relation to tourist attitude and further behavioural changes
title_full_unstemmed Ecotourism site in relation to tourist attitude and further behavioural changes
title_short Ecotourism site in relation to tourist attitude and further behavioural changes
title_sort ecotourism site in relation to tourist attitude and further behavioural changes
url http://hdl.handle.net/20.500.11937/74731