Effects of relationship investment and value perception on customer loyalty

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Effects of relationship investment and value perception on customer loyalty

This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value per...

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Bibliographic Details
Main Authors:	Ramaseshan, Balasubramani, Johnston, Megan
Other Authors:	Maree Thyne
Format:	Conference Paper
Published:	University of Otago 2007
Online Access:	http://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf http://hdl.handle.net/20.500.11937/7471

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