Effects of relationship investment and value perception on customer loyalty
This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value per...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
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University of Otago
2007
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| Online Access: | http://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf http://hdl.handle.net/20.500.11937/7471 |
| _version_ | 1848745378447360000 |
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| author | Ramaseshan, Balasubramani Johnston, Megan |
| author2 | Maree Thyne |
| author_facet | Maree Thyne Ramaseshan, Balasubramani Johnston, Megan |
| author_sort | Ramaseshan, Balasubramani |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value perception of a loyalty program and customer loyalty. Perceived relationship investment did not have significant effect on customer loyalty. The study also found that program loyalty mediates the relationship between value perception and customer loyalty suggesting that implementing loyalty programs is useful for encouraging customer loyalty. |
| first_indexed | 2025-11-14T06:16:24Z |
| format | Conference Paper |
| id | curtin-20.500.11937-7471 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:16:24Z |
| publishDate | 2007 |
| publisher | University of Otago |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-74712022-11-21T05:19:39Z Effects of relationship investment and value perception on customer loyalty Ramaseshan, Balasubramani Johnston, Megan Maree Thyne Kenneth Deans Juergen Gnoth This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value perception of a loyalty program and customer loyalty. Perceived relationship investment did not have significant effect on customer loyalty. The study also found that program loyalty mediates the relationship between value perception and customer loyalty suggesting that implementing loyalty programs is useful for encouraging customer loyalty. 2007 Conference Paper http://hdl.handle.net/20.500.11937/7471 http://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf University of Otago restricted |
| spellingShingle | Ramaseshan, Balasubramani Johnston, Megan Effects of relationship investment and value perception on customer loyalty |
| title | Effects of relationship investment and value perception on customer loyalty |
| title_full | Effects of relationship investment and value perception on customer loyalty |
| title_fullStr | Effects of relationship investment and value perception on customer loyalty |
| title_full_unstemmed | Effects of relationship investment and value perception on customer loyalty |
| title_short | Effects of relationship investment and value perception on customer loyalty |
| title_sort | effects of relationship investment and value perception on customer loyalty |
| url | http://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf http://hdl.handle.net/20.500.11937/7471 |