Critical success factors of public health sponsorship in Australia
Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation's (Healthway) sponsorship program, Australia's largest public health sponsorship program. Using stakeholder interviews...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/74517 |
| _version_ | 1848763296965984256 |
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| author | Sung, B. Phau, Ian Cheah, I. Teah, K. |
| author_facet | Sung, B. Phau, Ian Cheah, I. Teah, K. |
| author_sort | Sung, B. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation's (Healthway) sponsorship program, Australia's largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages; (ii) collaboration between Healthway and partnering organization to leverage sponsored events; (iii) displacement of unhealth sponsorship; (iv) use of leveraging strategies to raise awareness of health messages; and (v) environmental changes that facilitate behavioural change. The current research provides insights into how and why sponsorship is an effective public health promotion tool. |
| first_indexed | 2025-11-14T11:01:13Z |
| format | Journal Article |
| id | curtin-20.500.11937-74517 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:01:13Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-745172020-07-24T01:21:08Z Critical success factors of public health sponsorship in Australia Sung, B. Phau, Ian Cheah, I. Teah, K. Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation's (Healthway) sponsorship program, Australia's largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages; (ii) collaboration between Healthway and partnering organization to leverage sponsored events; (iii) displacement of unhealth sponsorship; (iv) use of leveraging strategies to raise awareness of health messages; and (v) environmental changes that facilitate behavioural change. The current research provides insights into how and why sponsorship is an effective public health promotion tool. 2020 Journal Article http://hdl.handle.net/20.500.11937/74517 10.1093/heapro/day107 restricted |
| spellingShingle | Sung, B. Phau, Ian Cheah, I. Teah, K. Critical success factors of public health sponsorship in Australia |
| title | Critical success factors of public health sponsorship in Australia |
| title_full | Critical success factors of public health sponsorship in Australia |
| title_fullStr | Critical success factors of public health sponsorship in Australia |
| title_full_unstemmed | Critical success factors of public health sponsorship in Australia |
| title_short | Critical success factors of public health sponsorship in Australia |
| title_sort | critical success factors of public health sponsorship in australia |
| url | http://hdl.handle.net/20.500.11937/74517 |