Music-related activities on Facebook

Despite the current prevalence of users performing musical activities on social media, and on Facebook in particular, little research has examined these behaviors from the perspective of consumer psychology. A cross-sectional, convenience sample of 400 participants (Mage = 22.56, SDage = 7.79) compl...

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Main Authors: Krause, A., North, Adrian, Heritage, B.
Format: Journal Article
Published: Sage Publications Ltd. 2018
Online Access:http://hdl.handle.net/20.500.11937/74502
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author Krause, A.
North, Adrian
Heritage, B.
author_facet Krause, A.
North, Adrian
Heritage, B.
author_sort Krause, A.
building Curtin Institutional Repository
collection Online Access
description Despite the current prevalence of users performing musical activities on social media, and on Facebook in particular, little research has examined these behaviors from the perspective of consumer psychology. A cross-sectional, convenience sample of 400 participants (Mage = 22.56, SDage = 7.79) completed an online questionnaire. The findings illustrated that the constructs of opinion leadership, innovativeness, and self-efficacy within the consumer psychology literature were associated with performing music-related activities on Facebook, including the active creation/consumption of music content and use of music listening applications. Thus, music activities performed on Facebook have an overt consumer psychological component. These findings indicate that to understand music-related activities on social media, further research should consider psychological variables in explaining this common and economically important activity.
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publishDate 2018
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spelling curtin-20.500.11937-745022019-05-08T07:38:59Z Music-related activities on Facebook Krause, A. North, Adrian Heritage, B. Despite the current prevalence of users performing musical activities on social media, and on Facebook in particular, little research has examined these behaviors from the perspective of consumer psychology. A cross-sectional, convenience sample of 400 participants (Mage = 22.56, SDage = 7.79) completed an online questionnaire. The findings illustrated that the constructs of opinion leadership, innovativeness, and self-efficacy within the consumer psychology literature were associated with performing music-related activities on Facebook, including the active creation/consumption of music content and use of music listening applications. Thus, music activities performed on Facebook have an overt consumer psychological component. These findings indicate that to understand music-related activities on social media, further research should consider psychological variables in explaining this common and economically important activity. 2018 Journal Article http://hdl.handle.net/20.500.11937/74502 10.1177/0305735618816165 Sage Publications Ltd. fulltext
spellingShingle Krause, A.
North, Adrian
Heritage, B.
Music-related activities on Facebook
title Music-related activities on Facebook
title_full Music-related activities on Facebook
title_fullStr Music-related activities on Facebook
title_full_unstemmed Music-related activities on Facebook
title_short Music-related activities on Facebook
title_sort music-related activities on facebook
url http://hdl.handle.net/20.500.11937/74502