Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange
Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, whic...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/74059 |
| _version_ | 1848763169144569856 |
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| author | Edwards, D. Cheng, Mingming Wong, I. Zhang, J. Wu, Q. |
| author_facet | Edwards, D. Cheng, Mingming Wong, I. Zhang, J. Wu, Q. |
| author_sort | Edwards, D. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis. Findings: Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas. Practical implications: The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage. Originality/value: This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users. |
| first_indexed | 2025-11-14T10:59:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-74059 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:59:11Z |
| publishDate | 2017 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-740592019-07-31T06:31:48Z Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange Edwards, D. Cheng, Mingming Wong, I. Zhang, J. Wu, Q. Purpose: The aim of this study is to understand the knowledge-sharing structure and co-production of trip-related knowledge through online travel forums. Design/methodology/approach: The travel forum threads were collected from TripAdvisor’s Sydney travel forum for the period from 2010 to 2014, which contains 115,847 threads from 8,346 conversations. The data analytical technique was based on a novel methodological approach – visual analytics, including semantic pattern generation and network analysis. Findings: Findings indicate that the knowledge structure is created by community residents who camouflage as local experts and serve as ambassadors of a destination. The knowledge structure presents collective intelligence co-produced by community residents and tourists. Further findings reveal how these community residents associate with each other and form a knowledge repertoire with information covering various travel domain areas. Practical implications: The study offers valuable insights to help destination-management organizations and tour operators identify existing and emerging tourism issues to achieve a competitive destination advantage. Originality/value: This study highlights the process of social media mediated travel knowledge co-production. It also discovers how community residents engage in reaching out to tourists by camouflaging as ordinary users. 2017 Journal Article http://hdl.handle.net/20.500.11937/74059 10.1108/IJCHM-10-2015-0607 Emerald Group Publishing Limited restricted |
| spellingShingle | Edwards, D. Cheng, Mingming Wong, I. Zhang, J. Wu, Q. Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title | Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title_full | Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title_fullStr | Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title_full_unstemmed | Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title_short | Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange |
| title_sort | ambassadors of knowledge sharing: co-produced travel information through tourist-local social media exchange |
| url | http://hdl.handle.net/20.500.11937/74059 |