The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trial

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The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: A randomised controlled trial

Background: Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators. This study explores the effects of sponsorship of an elite sporting event by: (A) non-food brands (control), (B) unheal...

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Bibliographic Details
Main Authors:	Dixon, H., Scully, M., Wakefield, M., Kelly, B., Pettigrew, Simone, Chapman, K., Niederdeppe, J.
Format:	Journal Article
Published:	BioMed Central Ltd 2018
Online Access:	http://hdl.handle.net/20.500.11937/73902

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