The factors of consumer confidence recovery after scandals in food supply chain safety

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The factors of consumer confidence recovery after scandals in food supply chain safety

Purpose: Viewing consumer confidence as a set of static factors has informed previous research and underpinned strategies used in recovering from food safety quality failures, but this approach has not delivered reliable and quick recovery from large-scale food safety scandals. The purpose of this p...

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Bibliographic Details
Main Authors:	Wang, S., Alexander, Paul
Format:	Journal Article
Published:	Emerald Group Publishing 2018
Online Access:	http://hdl.handle.net/20.500.11937/73725

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