Do betting advertisements contain attention strategies that may appeal to children? An interpretative content analysis

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Do betting advertisements contain attention strategies that may appeal to children? An interpretative content analysis

Issue addressed: Concerns have been raised about the expansion of sports betting marketing and the impact it may have on children's gambling attitudes and behaviours. This study aimed to investigate the content of Australian betting advertisements to identify if they contained specific attentio...

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Bibliographic Details
Main Authors:	Pitt, H., Thomas, S., Bestman, A., Randle, M., Daube, Mike
Format:	Journal Article
Published:	Australian Health Promotion Association 2018
Online Access:	http://hdl.handle.net/20.500.11937/73692

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