| Summary: | © Cambridge University Press 2016. Drawing on the linguistic practices of Facebook (FB) users in Mongolia, this article illustrates how multiple local meanings are produced in the local context of Mongolia, while English oriented linguistic resources are assimilated and injected into the local language - Mongolian. The research is timely in the context of contemporary Mongolia, as English continues to spread over and is used in more diverse ways than ever. Before 1990, Mongolia was a socialist nation, the satellite of the Soviet Union, with Russian language being the most important foreign language. English and other Western languages were uncommon, and Western cultural elements were largely resisted (Marsh, 2010). Following the collapse of Soviet Union, Mongolia embraced a new democratic society in 1990, transforming itself from a socialist to a democratic country with free market economy. Mongolia embraced the linguistic and cultural diversity, and English and other foreign languages have replaced the once popular Russian language. English has now immense role in both institutional and non-institutional contexts (Dovchin, 2016a, 2016b).
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