Investor sentiment and advertising expenditure

QR Code

Investor sentiment and advertising expenditure

A strategic issue facing marketing managers is ‘how much and when’ to spend on advertising. We argue that investor sentiment in the stock market may influence advertising expenditure by affecting firms' ability to raise new funds. We show that during periods of low (high) investor sentiment, fi...

Full description

Bibliographic Details
Main Authors:	Mian, M., Sharma, Piyush, Gul, F.
Format:	Journal Article
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/72554

Similar Items

The Validity of Investor Sentiment Proxies
by: Chan, Felix, et al.
Published: (2017)

investor sentiment and mutual fund performance
by: Zhang, Xiyue
Published: (2022)

News Sentiment and the Investor Fear Gauge
by: Smales, Lee
Published: (2013)

InvestKL bullish on investors' sentiment
by: New Straits Times,
Published: (2012)

Three Essays on Investor Sentiment and Stock Returns
by: Khuu, Joyce
Published: (2018)

Gender diversity, investor sentiment and IPO underpricing
by: Chan, Yih Sen
Published: (2019)

Volatility Spillover And Investor Sentiment: Subprime Crisis
by: Zouch, Mouna Abdelhédi, et al.
Published: (2015)

The Roles Of Investor Sentiment In Malaysian Stock Market
by: Tuyon, Jasman, et al.
Published: (2016)

Volatility Spillover And Investor Sentiment: Subprime Crisis
by: Zouch, Mouna Abdelhédi, et al.
Published: (2015)

Investor sentiment, limited arbitrage and the cash holding effect
by: Li, Xiafei, et al.
Published: (2017)

Investor sentiment and stock market: Evidence from China
by: Zhou, Xiaoqing
Published: (2022)

The importance of fear: investor sentiment and stock market returns
by: Smales, Lee
Published: (2017)

Investor Sentiment, Unexpected Inflation, and Bitcoin Basis Risk
by: Conlon, T., et al.
Published: (2024)

Firm life cycle, corporate risk-taking and investor sentiment
by: Habib, A., et al.
Published: (2015)

Momentum And Investor Sentiment: Evidence From Asian Stock Markets
by: Anusakumar, Shangkari V.
Published: (2013)

The meme culture and the new wave of investors: a study on the power of retail investor sentiments in moving markets
by: Rasheedh, Ahmed Juman
Published: (2022)

Investor Sentiment and IPO Pricing: An Empirical Analysis of the Quotations from Institutional Investors in Chinese A-shares Market
by: LI, HENAN
Published: (2018)

Investor Sentiment – Implications from A Repeated Coordination Game Study
by: Zhu, Jiahui
Published: (2012)

Investor Sentiment, Stock Returns, and Volatility in China's A-share Market
by: Wang, Jiaying
Published: (2021)

The Impact of the COVID-19 on the Chinese Stock Market and the Role of Investor Sentiment
by: Liu, Shuyao
Published: (2020)

The impact of advertising expenditure on the demand for money in Malaysia
by: Lai, Kim Lin
Published: (2011)

Does Investor Sentiment Predict the Near-Term Returns of the Chinese Stock Market?
by: Cheema, M., et al.
Published: (2018)

The Effect Of Investor Sentiment On Stock Returns: Insight From Emerging Asian Markets
by: V. Anusakumar, Shangkari, et al.
Published: (2017)

Belt and Road Sentiment Index
by: Lee, Liane Wai Ying, et al.
Published: (2020)

The effects of advertising expenditure towards China's money demand
by: Yusuf Roy Fitri, B. Mohd Johnny
Published: (2012)

A Typology of Viral Ad Sharers Using Sentiment Analysis
by: Kulkarni, K., et al.
Published: (2019)

Solving the Closed-End Fund Puzzle in Vietnam: An Examination of Investor Sentiment and Fund's Liquidity
by: Phan, Le Hoang Mai
Published: (2011)

Investor sentiment, human capital and Fama French factors: measurement and performance in the Malaysian market
by: Gunathilaka, Chandana, et al.
Published: (2019)

The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function
by: Hiew, Lee-Chea, et al.
Published: (2013)

Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions
by: Sharma, Piyush
Published: (2017)

Empirical Analysis on China IPO Underpricing Phenomenon Based on Investor Sentiment and Issuing System Reforms
by: Wang, Fei
Published: (2013)

The Early-warning System of Stock Market Crises with Investor Sentiment: Evidence from the United Kingdom
by: Nguyen, Thi Minh Tam
Published: (2020)

The Early-warning System of Stock Market Crises with Investor Sentiment: Evidence from the United Kingdom
by: Nguyen, Thi Minh Tam
Published: (2020)

Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy
by: Zaman, Mustafeed, et al.
Published: (2021)

How has alcohol advertising in traditional and online media in Australia changed? Trends in advertising expenditure 1997-2011
by: White, V., et al.
Published: (2015)

The determinants of stock market volatility: Macroeconomic fundamentals and investor sentiment / Nathrah Ya’cob @ Mohd Yacob
by: Nathrah, Mohd Yacob
Published: (2016)

The Closed End Fund in the Vietnam Stock Market: An Examination of Market relation, Foreign Speculation, and Investor Sentiment
by: Nguyen, Thanh Tung
Published: (2007)

Market-based IPO Reforms, Investor Sentiment and information asymmetry: Evidence from the Chinese IPO underpricing
by: QIN, YIFEI
Published: (2020)

Investor sentiment and bank deposits in Malaysia: do bank managers Time the Market while pricing deposits?
by: Fauzias Mat Nor,, et al.
Published: (2014)

Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance
by: Sharma, Piyush, et al.
Published: (2016)