APA (7th ed.) Citation

Baird, M., Phau, I., & Spanjaard, S. (2008). A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions. University of Western Sydney.

Chicago Style (17th ed.) Citation

Baird, Michael, Ian Phau, and S. Spanjaard. A Conceptual Analysis of the Effects of Product Prototypicality on Brand Resonance in Brand Extensions. University of Western Sydney, 2008.

MLA (9th ed.) Citation

Baird, Michael, et al. A Conceptual Analysis of the Effects of Product Prototypicality on Brand Resonance in Brand Extensions. University of Western Sydney, 2008.