Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists
© 2018, © The Author(s) 2018. Science blogs have been advocated as potential mediators between science and nonscientist readers; however, they are mostly read by other scientists, with little research on how blogs can be made more appealing for nonscientists. We compared four possible treatments of...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Sage Publications
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/72142 |
| _version_ | 1848762671016443904 |
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| author | Gardiner, A. Sullivan, Miriam Grand, A. |
| author_facet | Gardiner, A. Sullivan, Miriam Grand, A. |
| author_sort | Gardiner, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2018, © The Author(s) 2018. Science blogs have been advocated as potential mediators between science and nonscientist readers; however, they are mostly read by other scientists, with little research on how blogs can be made more appealing for nonscientists. We compared four possible treatments of a science blog post (text-only, humor, images and video). Nonscientists recalled more information when images were included compared to humor, while scientists performed worse with text-only than with video. Nonscientists enjoyed the images treatment most, while scientists preferred the video treatment. Adding images to blog posts is recommended as an easy method of increasing recall and enjoyment among readers. |
| first_indexed | 2025-11-14T10:51:16Z |
| format | Journal Article |
| id | curtin-20.500.11937-72142 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:51:16Z |
| publishDate | 2018 |
| publisher | Sage Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-721422018-12-13T09:34:10Z Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists Gardiner, A. Sullivan, Miriam Grand, A. © 2018, © The Author(s) 2018. Science blogs have been advocated as potential mediators between science and nonscientist readers; however, they are mostly read by other scientists, with little research on how blogs can be made more appealing for nonscientists. We compared four possible treatments of a science blog post (text-only, humor, images and video). Nonscientists recalled more information when images were included compared to humor, while scientists performed worse with text-only than with video. Nonscientists enjoyed the images treatment most, while scientists preferred the video treatment. Adding images to blog posts is recommended as an easy method of increasing recall and enjoyment among readers. 2018 Journal Article http://hdl.handle.net/20.500.11937/72142 10.1177/1075547017747608 Sage Publications restricted |
| spellingShingle | Gardiner, A. Sullivan, Miriam Grand, A. Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title | Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title_full | Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title_fullStr | Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title_full_unstemmed | Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title_short | Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists |
| title_sort | who are you writing for? differences in response to blog design between scientists and nonscientists |
| url | http://hdl.handle.net/20.500.11937/72142 |