Health-related content in Australian television advertising

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Health-related content in Australian television advertising

Purpose – The purpose of this paper is to explore the proportions of health-related content in non-program time on Australian television, and how this relates to channel, product category, program genre and whether it is an advertisement or public service announcement (PSA). Design/methodology/appro...

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Bibliographic Details
Main Authors:	Baker, J., Mullan, Barbara
Format:	Journal Article
Published:	Emerald Group Publishing 2011
Online Access:	http://hdl.handle.net/20.500.11937/7205

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