Health-related content in Australian television advertising
Purpose – The purpose of this paper is to explore the proportions of health-related content in non-program time on Australian television, and how this relates to channel, product category, program genre and whether it is an advertisement or public service announcement (PSA). Design/methodology/appro...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/7205 |