Pleasure: An under-utilised ‘P’ in social marketing for healthy eating
The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relati...
| Main Author: | |
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| Format: | Journal Article |
| Published: |
Elsevier BV
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/7167 |
| _version_ | 1848745288440741888 |
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| author | Pettigrew, Simone |
| author_facet | Pettigrew, Simone |
| author_sort | Pettigrew, Simone |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus. |
| first_indexed | 2025-11-14T06:14:59Z |
| format | Journal Article |
| id | curtin-20.500.11937-7167 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:14:59Z |
| publishDate | 2015 |
| publisher | Elsevier BV |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-71672017-09-13T16:06:25Z Pleasure: An under-utilised ‘P’ in social marketing for healthy eating Pettigrew, Simone The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus. 2015 Journal Article http://hdl.handle.net/20.500.11937/7167 10.1016/j.appet.2015.10.004 Elsevier BV restricted |
| spellingShingle | Pettigrew, Simone Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title | Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title_full | Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title_fullStr | Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title_full_unstemmed | Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title_short | Pleasure: An under-utilised ‘P’ in social marketing for healthy eating |
| title_sort | pleasure: an under-utilised ‘p’ in social marketing for healthy eating |
| url | http://hdl.handle.net/20.500.11937/7167 |