Consumer advocacy for luxury brands

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Consumer advocacy for luxury brands

© 2018 This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has b...

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Bibliographic Details
Main Authors:	Shimul, A., Phau, Ian
Format:	Journal Article
Published:	Elsevier 2018
Online Access:	http://hdl.handle.net/20.500.11937/71538

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