Consumer advocacy for luxury brands
© 2018 This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has b...
| Main Authors: | , |
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| Format: | Journal Article |
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Elsevier
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/71538 |
| _version_ | 1848762506514792448 |
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| author | Shimul, A. Phau, Ian |
| author_facet | Shimul, A. Phau, Ian |
| author_sort | Shimul, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2018 This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has been found to have a stronger effect on consumer advocacy than that of brand satisfaction and brand loyalty. In addition to the moderating role of brand loyalty, luxury consumers’ dilemma with consumer advocacy has been discussed in this paper. These findings provide insight into the consumer advocacy for luxury branding academics and practitioners. |
| first_indexed | 2025-11-14T10:48:39Z |
| format | Journal Article |
| id | curtin-20.500.11937-71538 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:48:39Z |
| publishDate | 2018 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-715382020-07-24T01:25:10Z Consumer advocacy for luxury brands Shimul, A. Phau, Ian © 2018 This paper explores consumer advocacy for luxury brands in relation to brand satisfaction, brand loyalty and luxury brand attachment. Data were collected from an online consumer panel (n = 393) in Australia and were analysed through structural equation modelling. Luxury brand attachment has been found to have a stronger effect on consumer advocacy than that of brand satisfaction and brand loyalty. In addition to the moderating role of brand loyalty, luxury consumers’ dilemma with consumer advocacy has been discussed in this paper. These findings provide insight into the consumer advocacy for luxury branding academics and practitioners. 2018 Journal Article http://hdl.handle.net/20.500.11937/71538 10.1016/j.ausmj.2018.05.016 Elsevier restricted |
| spellingShingle | Shimul, A. Phau, Ian Consumer advocacy for luxury brands |
| title | Consumer advocacy for luxury brands |
| title_full | Consumer advocacy for luxury brands |
| title_fullStr | Consumer advocacy for luxury brands |
| title_full_unstemmed | Consumer advocacy for luxury brands |
| title_short | Consumer advocacy for luxury brands |
| title_sort | consumer advocacy for luxury brands |
| url | http://hdl.handle.net/20.500.11937/71538 |