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Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings

Consumers automatically associate animals and experiences with certain brands and products. The capability of surfacing the “automaticity of being” (Bargh & Chartrand, 2000) using metaphoric research tools provides a paradox—consumers tell researchers deeply held beliefs about the consequences o...

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Bibliographic Details
Main Authors:	Martin, D., Palakshappa, N., Woodside, Arch
Format:	Journal Article
Published:	Elsevier 2018
Online Access:	http://hdl.handle.net/20.500.11937/71325

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