The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study

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The mediating effects of inferences of manipulative intent between consumer skepticism and product judgement: a conceptual study

This paper proposes a research framework on the antecedents of consumers? skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry of b...

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Bibliographic Details
Main Author:	Tien, Cheryl
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2010
Subjects:	attitudes toward advertisement manipulative intent product judgement skepticism
Online Access:	http://hdl.handle.net/20.500.11937/7126

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