Online travel survey response rates and researcher ethnicity

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Online travel survey response rates and researcher ethnicity

© 2018 John Wiley & Sons, Ltd. This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than...

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Bibliographic Details
Main Authors:	Pan, B., Smith, W., Litvin, S., Woodside, Arch
Format:	Journal Article
Published:	John Wiley & Sons 2018
Online Access:	http://hdl.handle.net/20.500.11937/71230

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