Online travel survey response rates and researcher ethnicity
© 2018 John Wiley & Sons, Ltd. This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/71230 |
| _version_ | 1848762424768856064 |
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| author | Pan, B. Smith, W. Litvin, S. Woodside, Arch |
| author_facet | Pan, B. Smith, W. Litvin, S. Woodside, Arch |
| author_sort | Pan, B. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | © 2018 John Wiley & Sons, Ltd. This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided. |
| first_indexed | 2025-11-14T10:47:21Z |
| format | Journal Article |
| id | curtin-20.500.11937-71230 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:47:21Z |
| publishDate | 2018 |
| publisher | John Wiley & Sons |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-712302018-12-13T09:34:20Z Online travel survey response rates and researcher ethnicity Pan, B. Smith, W. Litvin, S. Woodside, Arch © 2018 John Wiley & Sons, Ltd. This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided. 2018 Journal Article http://hdl.handle.net/20.500.11937/71230 10.1002/jtr.2230 John Wiley & Sons restricted |
| spellingShingle | Pan, B. Smith, W. Litvin, S. Woodside, Arch Online travel survey response rates and researcher ethnicity |
| title | Online travel survey response rates and researcher ethnicity |
| title_full | Online travel survey response rates and researcher ethnicity |
| title_fullStr | Online travel survey response rates and researcher ethnicity |
| title_full_unstemmed | Online travel survey response rates and researcher ethnicity |
| title_short | Online travel survey response rates and researcher ethnicity |
| title_sort | online travel survey response rates and researcher ethnicity |
| url | http://hdl.handle.net/20.500.11937/71230 |