Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

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Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

Despite growing evidence about differences in the attitudes and behaviors of consumers in emerging and developed markets, there is little research on the differences in country of origin (COO) effects on their evaluation, behavioral intentions (BIs), and actual purchase of imported products. This pa...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Journal Article
Published:	Palgrave Macmillan 2011
Subjects:	home country value consciousness emerging markets country of origin effects materialism consumer ethnocentrism
Online Access:	http://hdl.handle.net/20.500.11937/7102

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