Introduction to special section: Why marketing still matters in Oceania and Asia
© 2018 Cultural diversity is the norm in today's society, and past research has shown that ethnic cues in advertisements are effective in targeting ethnic consumers. This study extends this research stream by examining how ethnic identify impacts ethnic consumers’ perceptions of advertising in...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Elsevier
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/70929 |
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