The effect of musical fit on consumers’ preferences between competing alternate petrols

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The effect of musical fit on consumers’ preferences between competing alternate petrols

Music that ‘fits’ with the attributes of commercial products should raise the salience of those products over others, and therefore prime their selection. Participants were presented with two advertisements for two competing petrol brands, which featured music that did (not) fit with those brands. B...

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Bibliographic Details
Main Authors:	Yeoh, J., North, Adrian
Format:	Journal Article
Published:	Sage Publications Ltd. 2012
Subjects:	music preference choice consumers
Online Access:	http://hdl.handle.net/20.500.11937/7080

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