Introduction
© 2018 selection and editorial matter, Dogan Gursoy and Christina G. Chi; individual chapters, the contributors. Destination marketing refers to all marketing efforts directed towards the increase of number of tourists and revenues in a destination (Nunkoo, Gursoy and Ramkissoon, 2013). Over the pas...
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| Format: | Book |
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2018
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| Online Access: | http://hdl.handle.net/20.500.11937/70779 |
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