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Conceptualising Luxury Brand Attachment

This research conceptualises luxury brand attachment and develops a measurement scale for the construct. Underpinned with self-expansion and social identity theory, a research model is proposed with a set of hypotheses to investigate the inter-construct relationships. The self-congruity aspect withi...

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Bibliographic Details
Main Author:	Shimul, Md Anwar Sadat
Format:	Thesis
Published:	Curtin University 2018
Online Access:	http://hdl.handle.net/20.500.11937/70514

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