Conceptualising Luxury Brand Attachment
This research conceptualises luxury brand attachment and develops a measurement scale for the construct. Underpinned with self-expansion and social identity theory, a research model is proposed with a set of hypotheses to investigate the inter-construct relationships. The self-congruity aspect withi...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/70514 |
| _version_ | 1848762275221995520 |
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| author | Shimul, Md Anwar Sadat |
| author_facet | Shimul, Md Anwar Sadat |
| author_sort | Shimul, Md Anwar Sadat |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research conceptualises luxury brand attachment and develops a measurement scale for the construct. Underpinned with self-expansion and social identity theory, a research model is proposed with a set of hypotheses to investigate the inter-construct relationships. The self-congruity aspect within the luxury brand attachment construct is postulated to be moderated by the influence of consumers’ public self-consciousness and the product’s private/public status. The findings of this research will provide meaningful insights for academics and practitioners. |
| first_indexed | 2025-11-14T10:44:58Z |
| format | Thesis |
| id | curtin-20.500.11937-70514 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:44:58Z |
| publishDate | 2018 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-705142022-09-02T05:51:16Z Conceptualising Luxury Brand Attachment Shimul, Md Anwar Sadat This research conceptualises luxury brand attachment and develops a measurement scale for the construct. Underpinned with self-expansion and social identity theory, a research model is proposed with a set of hypotheses to investigate the inter-construct relationships. The self-congruity aspect within the luxury brand attachment construct is postulated to be moderated by the influence of consumers’ public self-consciousness and the product’s private/public status. The findings of this research will provide meaningful insights for academics and practitioners. 2018 Thesis http://hdl.handle.net/20.500.11937/70514 Curtin University fulltext |
| spellingShingle | Shimul, Md Anwar Sadat Conceptualising Luxury Brand Attachment |
| title | Conceptualising Luxury Brand Attachment |
| title_full | Conceptualising Luxury Brand Attachment |
| title_fullStr | Conceptualising Luxury Brand Attachment |
| title_full_unstemmed | Conceptualising Luxury Brand Attachment |
| title_short | Conceptualising Luxury Brand Attachment |
| title_sort | conceptualising luxury brand attachment |
| url | http://hdl.handle.net/20.500.11937/70514 |