Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising
This research developed and validated three guilt arousal scales specifically pertaining to existential, reactive and anticipatory guilt. It also provides a holistic model that investigates how ad credibility, attitude towards the advertisement, inferences of manipulative intent and purchase intenti...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/70366 |
| _version_ | 1848762265152520192 |
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| author | Lwin, Michael |
| author_facet | Lwin, Michael |
| author_sort | Lwin, Michael |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research developed and validated three guilt arousal scales specifically pertaining to existential, reactive and anticipatory guilt. It also provides a holistic model that investigates how ad credibility, attitude towards the advertisement, inferences of manipulative intent and purchase intention influence each type of guilt in three product categories in the luxury industry. It provides scholars, policy and decision makers a blueprint for strategic initiatives on the relative effectiveness of guilt appeals in the advertising industry. |
| first_indexed | 2025-11-14T10:44:49Z |
| format | Thesis |
| id | curtin-20.500.11937-70366 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:44:49Z |
| publishDate | 2013 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-703662018-09-04T06:32:29Z Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising Lwin, Michael This research developed and validated three guilt arousal scales specifically pertaining to existential, reactive and anticipatory guilt. It also provides a holistic model that investigates how ad credibility, attitude towards the advertisement, inferences of manipulative intent and purchase intention influence each type of guilt in three product categories in the luxury industry. It provides scholars, policy and decision makers a blueprint for strategic initiatives on the relative effectiveness of guilt appeals in the advertising industry. 2013 Thesis http://hdl.handle.net/20.500.11937/70366 Curtin University fulltext |
| spellingShingle | Lwin, Michael Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title | Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title_full | Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title_fullStr | Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title_full_unstemmed | Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title_short | Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| title_sort | conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising |
| url | http://hdl.handle.net/20.500.11937/70366 |