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Brand mimicry of luxury brands

This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influen...

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Bibliographic Details
Main Author:	Teah, Hui Min
Format:	Thesis
Published:	Curtin University 2013
Online Access:	http://hdl.handle.net/20.500.11937/70365

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