Brand mimicry of luxury brands
This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influen...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/70365 |
| _version_ | 1848762264916590592 |
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| author | Teah, Hui Min |
| author_facet | Teah, Hui Min |
| author_sort | Teah, Hui Min |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influences of the three types of brand mimicry across four categories of luxury products. The findings provide academics, practitioners and policy makers with valuable insights into mimicry in the luxury brand industry. |
| first_indexed | 2025-11-14T10:44:49Z |
| format | Thesis |
| id | curtin-20.500.11937-70365 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:44:49Z |
| publishDate | 2013 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-703652018-09-04T06:25:30Z Brand mimicry of luxury brands Teah, Hui Min This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influences of the three types of brand mimicry across four categories of luxury products. The findings provide academics, practitioners and policy makers with valuable insights into mimicry in the luxury brand industry. 2013 Thesis http://hdl.handle.net/20.500.11937/70365 Curtin University fulltext |
| spellingShingle | Teah, Hui Min Brand mimicry of luxury brands |
| title | Brand mimicry of luxury brands |
| title_full | Brand mimicry of luxury brands |
| title_fullStr | Brand mimicry of luxury brands |
| title_full_unstemmed | Brand mimicry of luxury brands |
| title_short | Brand mimicry of luxury brands |
| title_sort | brand mimicry of luxury brands |
| url | http://hdl.handle.net/20.500.11937/70365 |