Message framing and regulatory focus effects on destination image formation

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Message framing and regulatory focus effects on destination image formation

This study examines the influence of message framing and how a match or mismatch between message framing and individuals’ regulatory focus can influence their destination image perceptions and visit intentions utilizing attribute framing and regulatory focus fit theories. This study also examines th...

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Bibliographic Details
Main Authors:	Zhang, M., Zhang, G., Gursoy, Dogan, Fu, X.
Format:	Journal Article
Published:	Pergamon 2018
Online Access:	http://hdl.handle.net/20.500.11937/69761

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