Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers
Breastfeeding is the ideal first food for infants and fathers are important in influencing breastfeeding initiation and duration. Mobile technology offers opportunity to reach and engage people in interventions. This study investigated the impact Milk Man, a father-focused socially connected, gamifi...
| Main Author: | |
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| Format: | Thesis |
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Curtin University
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/69369 |
| _version_ | 1848762036092141568 |
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| author | White, Becky Kate |
| author_facet | White, Becky Kate |
| author_sort | White, Becky Kate |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Breastfeeding is the ideal first food for infants and fathers are important in influencing breastfeeding initiation and duration. Mobile technology offers opportunity to reach and engage people in interventions. This study investigated the impact Milk Man, a father-focused socially connected, gamified app about breastfeeding, had on exclusive breastfeeding duration. The findings provide valuable insight into the acceptability of the engagement strategies, and demonstrate a father-focused app is an acceptable approach that impacts positively on breastfeeding. |
| first_indexed | 2025-11-14T10:41:10Z |
| format | Thesis |
| id | curtin-20.500.11937-69369 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:41:10Z |
| publishDate | 2018 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-693692019-07-03T00:40:53Z Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers White, Becky Kate Breastfeeding is the ideal first food for infants and fathers are important in influencing breastfeeding initiation and duration. Mobile technology offers opportunity to reach and engage people in interventions. This study investigated the impact Milk Man, a father-focused socially connected, gamified app about breastfeeding, had on exclusive breastfeeding duration. The findings provide valuable insight into the acceptability of the engagement strategies, and demonstrate a father-focused app is an acceptable approach that impacts positively on breastfeeding. 2018 Thesis http://hdl.handle.net/20.500.11937/69369 Curtin University fulltext |
| spellingShingle | White, Becky Kate Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title | Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title_full | Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title_fullStr | Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title_full_unstemmed | Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title_short | Milk Man: Investigating the Effectiveness of a Socially Connected Breastfeeding App Targeting Fathers |
| title_sort | milk man: investigating the effectiveness of a socially connected breastfeeding app targeting fathers |
| url | http://hdl.handle.net/20.500.11937/69369 |