APA (7th ed.) Citation

Butcher, L., Sung, B., & Raynes-Goldie, K. (2018). Gotta catch ‘em all: Invigorating Pokémon through an innovative brand extension. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Butcher, Luke, Billy Sung, and K. Raynes-Goldie. Gotta Catch ‘em All: Invigorating Pokémon Through an Innovative Brand Extension. Palgrave Macmillan, 2018.

MLA (9th ed.) Citation

Butcher, Luke, et al. Gotta Catch ‘em All: Invigorating Pokémon Through an Innovative Brand Extension. Palgrave Macmillan, 2018.