Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand

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Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand

Bibliographic Details
Main Authors:	Sardana, D., Gupta, N., Sharma, Piyush, Arli, D.
Format:	Conference Paper
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/69086

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