Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand
| Main Authors: | , , , |
|---|---|
| Format: | Conference Paper |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/20.500.11937/69086 |
| _version_ | 1848761963779194880 |
|---|---|
| author | Sardana, D. Gupta, N. Sharma, Piyush Arli, D. |
| author_facet | Sardana, D. Gupta, N. Sharma, Piyush Arli, D. |
| author_sort | Sardana, D. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T10:40:01Z |
| format | Conference Paper |
| id | curtin-20.500.11937-69086 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:40:01Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-690862024-06-06T02:05:07Z Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand Sardana, D. Gupta, N. Sharma, Piyush Arli, D. 2018 Conference Paper http://hdl.handle.net/20.500.11937/69086 fulltext |
| spellingShingle | Sardana, D. Gupta, N. Sharma, Piyush Arli, D. Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title | Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title_full | Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title_fullStr | Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title_full_unstemmed | Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title_short | Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand |
| title_sort | demystifying the rise of spiritual brands in emerging markets: impact of religiosity, spirituality and materialism on consumer demand |
| url | http://hdl.handle.net/20.500.11937/69086 |