Consumer ethnocentrism, market mavenism and social network analysis

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Consumer ethnocentrism, market mavenism and social network analysis

© 2018 This study investigates the tendency of consumer ethnocentrism, the role of market mavenism and interactions between these two constructs within a social structure. A total of 215 responses were collected online using the snowballing technique. This study finds that younger consumers are less...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Shimul, A.
Format:	Journal Article
Published:	Elsevier 2018
Online Access:	http://hdl.handle.net/20.500.11937/68656

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