Franchisees, change, and the life cycle

By virtue of the franchisor-franchisee relationship a franchise is neither a small business nor a large corporateand more aptly viewed as a hybrid organizational form. Despite this anomaly the franchise still has to contendwith the standard business challenges including constant change in the operat...

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Main Authors: Van Tonder, Chris, McMullan, L.
Other Authors: Nejdet Delener
Format: Conference Paper
Published: Global Business and Technology Association 2010
Online Access:http://hdl.handle.net/20.500.11937/6846
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author Van Tonder, Chris
McMullan, L.
author2 Nejdet Delener
author_facet Nejdet Delener
Van Tonder, Chris
McMullan, L.
author_sort Van Tonder, Chris
building Curtin Institutional Repository
collection Online Access
description By virtue of the franchisor-franchisee relationship a franchise is neither a small business nor a large corporateand more aptly viewed as a hybrid organizational form. Despite this anomaly the franchise still has to contendwith the standard business challenges including constant change in the operating context. Mindful of the multiple sources of change that could impact on the franchise, and the paucity of research in this regard, the current study set out to explore the nature of organizational change experienced at the level of the franchise. Twenty-one (21) franchisees of a large retail institution participated in a qualitative study which utilized a semistructuredinterview schedule for data gathering. Franchisee narrative was subjected to content analysis and a multitude of change themes were extracted. The findings revealed that franchises are subjected to an extensive array of changes originating both external and internal to the franchisor. Moreover, it was observed that the salience of change phenomena life cycle stage-specific. The implications of the study are briefly indicated.
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spelling curtin-20.500.11937-68462022-12-09T07:12:36Z Franchisees, change, and the life cycle Van Tonder, Chris McMullan, L. Nejdet Delener Leonora Fuxman F. Victor Lu Luis Eduardo Rivera-Solis By virtue of the franchisor-franchisee relationship a franchise is neither a small business nor a large corporateand more aptly viewed as a hybrid organizational form. Despite this anomaly the franchise still has to contendwith the standard business challenges including constant change in the operating context. Mindful of the multiple sources of change that could impact on the franchise, and the paucity of research in this regard, the current study set out to explore the nature of organizational change experienced at the level of the franchise. Twenty-one (21) franchisees of a large retail institution participated in a qualitative study which utilized a semistructuredinterview schedule for data gathering. Franchisee narrative was subjected to content analysis and a multitude of change themes were extracted. The findings revealed that franchises are subjected to an extensive array of changes originating both external and internal to the franchisor. Moreover, it was observed that the salience of change phenomena life cycle stage-specific. The implications of the study are briefly indicated. 2010 Conference Paper http://hdl.handle.net/20.500.11937/6846 Global Business and Technology Association fulltext
spellingShingle Van Tonder, Chris
McMullan, L.
Franchisees, change, and the life cycle
title Franchisees, change, and the life cycle
title_full Franchisees, change, and the life cycle
title_fullStr Franchisees, change, and the life cycle
title_full_unstemmed Franchisees, change, and the life cycle
title_short Franchisees, change, and the life cycle
title_sort franchisees, change, and the life cycle
url http://hdl.handle.net/20.500.11937/6846