Investigating the Drivers, Measures and Consequences of Customer Online Social Experience

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Investigating the Drivers, Measures and Consequences of Customer Online Social Experience

This research plays a pioneering role in investigating the social aspect of online customer experience. Guided by the social presence and social response theory, and using a mixed methods approach, the research introduces customer online social experience (COSE) in the extant literature by defining...

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Bibliographic Details
Main Author:	Vyravene, Revadee
Format:	Thesis
Published:	Curtin University 2018
Online Access:	http://hdl.handle.net/20.500.11937/68386

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