Engaging Higher Education Learners With Transmedia Play

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Engaging Higher Education Learners With Transmedia Play

This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured...

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Bibliographic Details
Main Authors:	Gunness, Aneeshta, Dickinson, Sonia, McNair, Hamish
Format:	Journal Article
Published:	2018
Online Access:	http://hdl.handle.net/20.500.11937/68335

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