Engaging Higher Education Learners With Transmedia Play
This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
2018
|
| Online Access: | http://hdl.handle.net/20.500.11937/68335 |
| _version_ | 1848762022893715456 |
|---|---|
| author | Gunness, Aneeshta Dickinson, Sonia McNair, Hamish |
| author_facet | Gunness, Aneeshta Dickinson, Sonia McNair, Hamish |
| author_sort | Gunness, Aneeshta |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence shows that the transmedia approach has value and can be successfully enacted in an undergraduate course to create connected learning opportunities and elicit cognitive, affective, and behavioral engagement. However, we note that the participatory nature of the pedagogy did create challenges for digital novices. In order to transition digital novices from peripheral to full participants in a transmedia learning community context, further research is warranted. |
| first_indexed | 2025-11-14T10:40:58Z |
| format | Journal Article |
| id | curtin-20.500.11937-68335 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:40:58Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-683352018-12-10T07:48:28Z Engaging Higher Education Learners With Transmedia Play Gunness, Aneeshta Dickinson, Sonia McNair, Hamish This article documents the application of transmedia play in a higher education business context, providing a case study of how transmedia play can be infused into an undergraduate marketing course. We share our findings regarding learner experience and engagement, detailing results from structured interviews with 22 course participants. Evidence shows that the transmedia approach has value and can be successfully enacted in an undergraduate course to create connected learning opportunities and elicit cognitive, affective, and behavioral engagement. However, we note that the participatory nature of the pedagogy did create challenges for digital novices. In order to transition digital novices from peripheral to full participants in a transmedia learning community context, further research is warranted. 2018 Journal Article http://hdl.handle.net/20.500.11937/68335 10.1177/0273475318775138 restricted |
| spellingShingle | Gunness, Aneeshta Dickinson, Sonia McNair, Hamish Engaging Higher Education Learners With Transmedia Play |
| title | Engaging Higher Education Learners With Transmedia Play |
| title_full | Engaging Higher Education Learners With Transmedia Play |
| title_fullStr | Engaging Higher Education Learners With Transmedia Play |
| title_full_unstemmed | Engaging Higher Education Learners With Transmedia Play |
| title_short | Engaging Higher Education Learners With Transmedia Play |
| title_sort | engaging higher education learners with transmedia play |
| url | http://hdl.handle.net/20.500.11937/68335 |