Influencing Reduction in Meat Consumption through Social Marketing

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Influencing Reduction in Meat Consumption through Social Marketing

This thesis by publication comprises seven articles which explore the issues of reducing meat consumption and the contribution of social marketing in influencing behavioural change. Given the unprecedented and pressing need for the western world to acknowledge meat consumption as a main contributor...

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Bibliographic Details
Main Author:	Bogueva, Diana
Format:	Thesis
Published:	Curtin University 2017
Online Access:	http://hdl.handle.net/20.500.11937/68268

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