Influencing Reduction in Meat Consumption through Social Marketing
This thesis by publication comprises seven articles which explore the issues of reducing meat consumption and the contribution of social marketing in influencing behavioural change. Given the unprecedented and pressing need for the western world to acknowledge meat consumption as a main contributor...
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| Format: | Thesis |
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Curtin University
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/68268 |
| _version_ | 1848761370810515456 |
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| author | Bogueva, Diana |
| author_facet | Bogueva, Diana |
| author_sort | Bogueva, Diana |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis by publication comprises seven articles which explore the issues of reducing meat consumption and the contribution of social marketing in influencing behavioural change. Given the unprecedented and pressing need for the western world to acknowledge meat consumption as a main contributor to climate change and environmental deterioration, the thesis presents results from surveys conducted in Sydney and develops a new sustainability social marketing mix and model for encouraging dietary shifts away from meat. |
| first_indexed | 2025-11-14T10:30:36Z |
| format | Thesis |
| id | curtin-20.500.11937-68268 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T10:30:36Z |
| publishDate | 2017 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-682682018-07-02T13:45:28Z Influencing Reduction in Meat Consumption through Social Marketing Bogueva, Diana This thesis by publication comprises seven articles which explore the issues of reducing meat consumption and the contribution of social marketing in influencing behavioural change. Given the unprecedented and pressing need for the western world to acknowledge meat consumption as a main contributor to climate change and environmental deterioration, the thesis presents results from surveys conducted in Sydney and develops a new sustainability social marketing mix and model for encouraging dietary shifts away from meat. 2017 Thesis http://hdl.handle.net/20.500.11937/68268 Curtin University fulltext |
| spellingShingle | Bogueva, Diana Influencing Reduction in Meat Consumption through Social Marketing |
| title | Influencing Reduction in Meat Consumption through Social Marketing |
| title_full | Influencing Reduction in Meat Consumption through Social Marketing |
| title_fullStr | Influencing Reduction in Meat Consumption through Social Marketing |
| title_full_unstemmed | Influencing Reduction in Meat Consumption through Social Marketing |
| title_short | Influencing Reduction in Meat Consumption through Social Marketing |
| title_sort | influencing reduction in meat consumption through social marketing |
| url | http://hdl.handle.net/20.500.11937/68268 |