Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability

Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being first...

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Main Authors: Altin, M., Uysal, Muzaffer, Schwartz, Z.
Format: Journal Article
Published: 2018
Online Access:http://hdl.handle.net/20.500.11937/67332
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author Altin, M.
Uysal, Muzaffer
Schwartz, Z.
author_facet Altin, M.
Uysal, Muzaffer
Schwartz, Z.
author_sort Altin, M.
building Curtin Institutional Repository
collection Online Access
description Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being first to suggest, and empirically test, the notion that in complex environments, such as revenue management, the firm’s capabilities are moderating the impact of assets specificity on managers’ inclination to outsource. From a practical perspective, this study is the first to empirically explore the contextual determinants of the decision to outsource in the hotel-specific domain of revenue management.
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format Journal Article
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institution Curtin University Malaysia
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publishDate 2018
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spelling curtin-20.500.11937-673322018-08-15T05:32:14Z Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability Altin, M. Uysal, Muzaffer Schwartz, Z. Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being first to suggest, and empirically test, the notion that in complex environments, such as revenue management, the firm’s capabilities are moderating the impact of assets specificity on managers’ inclination to outsource. From a practical perspective, this study is the first to empirically explore the contextual determinants of the decision to outsource in the hotel-specific domain of revenue management. 2018 Journal Article http://hdl.handle.net/20.500.11937/67332 10.1177/1938965517730318 restricted
spellingShingle Altin, M.
Uysal, Muzaffer
Schwartz, Z.
Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title_full Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title_fullStr Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title_full_unstemmed Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title_short Revenue Management Outsourcing: A Hybrid Model of Transaction Cost Economics and Organizational Capability
title_sort revenue management outsourcing: a hybrid model of transaction cost economics and organizational capability
url http://hdl.handle.net/20.500.11937/67332