A Global Capability Framework for the public relations and communication management profession

Over the past two years a team of international researchers has worked together to create a global capability framework for public relations and communication management, outlining global commonalities, whilst reflecting cultural and regional variations. The final results have been launched as part...

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Bibliographic Details
Main Authors: Fawkes, J., Gregory, A., Falkheimer, J., Gutiérrez-García, E., Halff, G., Rensburg, R., Sadi, G., Sevigny, A., Sison, M., Thurlow, A., Tsetsura, K., Wolf, Katharina
Format: Report
Published: Global Alliance for Public Relations and Communication Management (GA) 2018
Online Access:http://hdl.handle.net/20.500.11937/67278
Description
Summary:Over the past two years a team of international researchers has worked together to create a global capability framework for public relations and communication management, outlining global commonalities, whilst reflecting cultural and regional variations. The final results have been launched as part of the 2018 World PR Forum.