Immediate effects on adult drinkers of exposure to alcohol harm reduction advertisements with and without drinking guideline messages: experimental study

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Immediate effects on adult drinkers of exposure to alcohol harm reduction advertisements with and without drinking guideline messages: experimental study

© 2018 Society for the Study of Addiction Aims: To compare the immediate effects on drinkers of television advertisements focusing upon short- versus long-term harms with and without low-risk drinking guidelines. Design: Between-participants on-line experiment, with random assignment to view: (a) al...

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Bibliographic Details
Main Authors:	Wakefield, M., Brennan, E., Dunstone, K., Durkin, S., Dixon, H., Pettigrew, Simone, Slater, M.
Format:	Journal Article
Published:	Wiley-Blackwell Publishing Ltd. 2018
Online Access:	http://hdl.handle.net/20.500.11937/66759

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